Make a Program

Developing an idea

You can start by writing an overview of your idea which includes a short summary or synopsis. Some things to consider are:

  • Is it entertaining, informative or educational?
  • How many episodes do you envisage? A 13 week season is ideal.
  • How many segments will the program have? How will the show unfold on a weekly basis?
  • An interesting title

If you need any inspiration, or you’re worried that you won’t have some of the technical knowledge to create your series, head over to our Tutorials page.


Making a pilot episode

Before your program is approved for a series you will need to produce a pilot episode. This should be as close to the quality of your intended series as possible. You will need to consider:

  • Filming on location or in a studio
  • Set design and construction
  • Recruiting your production crew
  • Hosts, presenters and cast
  • Logo and graphics
  • Equipment – hire costs
  •  Costs/Budget
  • Potential Sponsors
  • Complying to C44 technical specs for pilot and finals
  • Community TV programs can not be advertorial. Please ensure you refer to the ACMA Community TV Sponsorship Guidelines Located here

When submitting your Pilot to C44 please include a detailed format of the proposed program i.e. what will the program entail? Who is the target audience i.e. segments/classification/demographic etc.
C44 is here to help! Discuss with C44 before you produce your pilot …we can give advice and tips.


Critical Review – from pilot to series

C44 will assess the production of your pilot and discuss what worked and what didn’t. What aspects can be transferred and used for the series? We want this to work for you!



You will need to plan your production thoroughly before you begin to film, as well as organising the structure of your team. Some things to think about are:
– Researching topics, writing scripts and preparing guests
– Securing sponsors and sources of funding, advertising and promotion, website, photo shoots of cast
Production Crew
– What production crew will you need i.e. Assistant Producer, Production Manager, Segment Producer, Production Designer, Sponsorship, Editor, Director, Audio Technician, Camera Operator, Lighting Operator, Script Writers, Set Designer, Hair and Make-up.



This is the stage where everything comes together and you start filming!
Useful documents:
Time line – Draft a realistic time line that outlines your plans for production. Allow yourself plenty of time!
Budget – Make a list of costs and ways you can fund your production. Costs might include equipment hire, set pieces and props, tapes for filming, catering for the cast and crew.
Call sheet – This can be prepared outlining the details for the shoot – date and time, cast and crew contact details, location address, safety procedures, schedule for the shoot and any other important information.

Run down – This is particularly handy if you are shooting in a studio. The rundown will outline the shoot minute by minute, and include any technical requirements that must be fulfilled on the shoot i.e. microphones specifications, graphics use and vision switching.



Now that you have your footage it is time to edit the program into a series. Post-production is one of the most important phases of your production and can quite often be the ‘make or break’ factor of a program. You will need an editor who is skilled enough to meet the C44 technical requirements (see separate document). Editing is where you can add music, graphics, special effects plus a whole lot more to give your program the ‘wow’ factor.



Don’t forget about marketing and promoting your program! Think about your audience and how you can reach them through marketing. C44 can assist with on-air and social media promos but you can contact newspapers, radios, distribute flyers/posters and post promotions through your digital, social media and database tools.
All Program PR and marketing must be approved by C44 in advance. C44 name and logo can only be used with C44 permission whereby all required C44 brand files will be provided.
Most importantly discuss your marketing and sponsorship strategy with C44. We can give you advice and can potentially work in partnership to maximise opportunities.


Since 2004 Channel 44 has been beaming into households across Adelaide. C44 is Adelaide's own community, free-to air television station providing local and national content. C44 is all about our community, with real programs made by real people. At C44 we pride ourselves on encouraging local talent, and producing and airing a growing catalogue of locally produced programming.

© 2016 Media Foundry
© 2016 Media Foundry